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Va Bene Così

Simple remedies to restore the natural inner order.

"We hope to inspire you to the authentic quest, starting with an immediate return to a state of natural wisdom."
Erica and Massimo
Authors

Who Am I

Erica Bassani

Copywriter and Author

I was born in the heart of winter and have always been looking for warmth. I want to find it where nobody suspects it, where it hides. This is why I cultivate the most beautiful flowers in my garden: Writing and the Meditative practice.

Everyday emotions can accumulate to the size of an elephant. The goal of meditation is to be on top of the elephant, with the lightness of a bird resting on difficulties, knowing their intimate transient nature.

- Erica Bassani

Copywriting

When I was eight, I designed my first commercial: a white yoghurt in a beautiful green meadow, with a catchy slogan.
I had so much fun that I decided: when I grew up I would be a copywriter.

Meditation

Meditation is practised sitting on a cushion (or a chair). But that is only the formal part of the training.
On the cushion one sharpens the sword of attention and care, so that it can then arise at the right moment in the chaos and inner conflicts of everyday life, cutting through illusions and the creation of unnecessary suffering.

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